TERROIR IS A FRENCH TERM USED FOR CENTURIES IN THE WINE INDUSTRY TO DESCRIBE HOW A PRODUCT EXPRESSES THE NATURAL CHARACTERISTICS OF THE PLACE IT’S GROWN. IT ENCOMPASSES A COMBINATION...

HARVEST HAS KICKED OFF HERE AT THE FARM IN MAREEBA. BEFORE WE GET TOO DEEP INTO IT, WE’VE TAKEN A MOMENT TO REFLECT ON THE PAST TWELVE MONTHS. LAST YEAR...

WE’VE BEEN GROWING COFFEE ON OUR FARM IN NORTH QUEENSLAND FOR YEARS, BUT WHEN IT CAME TIME TO OPEN OUR OWN CAFÉ, WE WANTED TO CREATE SOMETHING NEW. A BLEND...

COFFEE FERMENTATION IS OFTEN SPOKEN ABOUT AS A TREND — BUT IT'S BEEN AT THE HEART OF COFFEE FLAVOUR...

WHEN PEOPLE THINK OF COFFEE-GROWING COUNTRIES, AUSTRALIA MIGHT NOT BE THE FIRST PLACE THAT SPRINGS TO MIND. HOWEVER, AUSTRALIA HAS BEEN GROWING COFFEE...

IF YOU’RE LOOKING FOR RICH, FLAVOURFUL AUSTRALIAN-GROWN COFFEE, YOU’RE IN THE RIGHT PLACE. COFFEE FROM AUSTRALIA, ESPECIALLY FROM REGIONS LIKE MAREEBA IN...

EVER WONDERED IF SPECIALTY COFFEE CAN GROW IN AUSTRALIA? FROM VARIETIES TO ELEVATION, PROCESSING TO TASTE — WE ANSWER THE MOST COMMON QUESTIONS ABOUT AUSTRALIAN-GROWN COFFEE, STRAIGHT FROM THE FARM.

WHETHER YOU BREW ON AN ESPRESSO MACHINE, A MOKA POT, OR A POUR-OVER, THE RIGHT COFFEE MAKES ALL THE DIFFERENCE. AT JACK MURAT, WE GROW AND ROAST ALL OUR COFFEE...

OUR 2024 HARVEST IS COMPLETE—OUR FINEST YET. PRECISION CHERRY COLOUR SORTING AND REFINED WASHED PROCESSES HAVE ELEVATED OUR CORE OFFERING, WHILE THE DEBUT OF NEW FERMENTATION TECHNIQUES, INCLUDING HONEY, NATURAL,...

HARVEST IS THE PINNACLE OF A FARMING YEAR. WE'VE CARED FOR AND TENDED TO OUR TREES ALL YEAR, NAVIGATING THE INEVITABLE CHALLENGES EACH SEASON BRINGS. THIS YEAR, WE FACED OUR...

THE ANNUAL COFFEE CROP CYCLE IN THE TROPICS OF AUSTRALIA STARTS WITH DRY STRESS IN OCTOBER TO PROMOTE SIMULTANEOUS FLOWERING, CRUCIAL FOR EVEN FRUIT DEVELOPMENT. FOLLOWING THIS, THE CYCLE INCLUDES...

THIS BLOG CONTINUES OUR SERIES DESIGNED TO PROVIDE A DETAILED LOOK INTO THE COFFEE CULTIVATION PROCESS IN AUSTRALIA, AND ALL ITS ASPECTS. ON THIS OCASSION WE FOCUS ON THE DETAILED STEPS...

WE'VE IMPLEMENTED ADVANCED CHERRY COLOR SORTING TECHNOLOGY THAT SIGNIFICANTLY ENHANCES OUR ABILITY TO SELECT THE BEST CHERRIES.

NEW PACKAGING, SAME PRINCIPLES

WE'RE EXCITED TO UNVEIL OUR NEW PACKAGING – IT'S STILL THE SAME BRAND – NO BELLS AND WHISTLES – SIMPLE AND HONEST. YOU CAN THANK OUR...

THE ENVIRONMENTAL BENEFITS ARE EQUIVALENT TO PLANTING ABOUT 4,000 TREES EVERY YEAR, SAVING ENOUGH PETROL TO FILL UP A SMALL ARMY OF CARS, AND PUTTING THE BRAKES ON BURNING...

HERE, WE DOCUMENT THIS JOURNEY AND SHARE EVERYTHING – THE UPS AND DOWNS, BECAUSE THIS JOURNEY IS AUTHENTIC, OPEN, HONEST, AND HELL-BENT ON CREATING GREAT COFFEE.