Simple. Sustainable.

Simple. Sustainable.

Posted by Jemal Murat on

WE'RE EXCITED TO UNVEIL OUR NEW PACKAGING – IT'S STILL THE SAME BRAND – NO BELLS AND WHISTLES – SIMPLE AND HONEST. YOU CAN THANK OUR FRIENDS AT TRIC STUDIO FOR THAT. WHAT'S NEW? A FORMAT THAT ADAPTS EFFORTLESSLY, PAVING THE WAY FOR EXCITING PRODUCT LAUNCHES. STAY TUNED; WE'VE GOT SOMETHING JUST AROUND THE CORNER. AUSTRALIAN COFFEE IS JUST GETTING STARTED.

 

BUT HERE'S THE KICKER: SUSTAINABILITY. TEAMING UP WITH GROUNDED PACKAGING, OUR BAGS ARE NOW MADE FROM POST-CONSUMER RECYCLED (PCR) MATERIAL. QUICK TRANSLATION? WASTE-TURNED-PACKAGING, CARBON-NEUTRAL, AND PRIMED FOR A CIRCULAR FUTURE – ONE WE HOPE ISN'T TOO FAR AWAY HERE IN AUSTRALIA.

 

CHOOSING THE RIGHT MATERIAL WASN'T EASY. IT'S A BALANCING ACT—PRODUCT SAFETY VS. SUSTAINABILITY. GROUNDED REMINDED US TO CONSIDER IT ALL: CIRCULARITY, RENEWABLE CONTENT, CARBON FOOTPRINT, AND END-OF-LIFE. NOT JUST COMPOSTABLE OR RECYCLABLE—A HOLISTIC APPROACH. WE THINK WE HAVE STRUCK THE RIGHT BALANCE HERE.

 

FOR THE NITTY-GRITTY, CHECK OUT GROUNDED'S SUSTAINABILITY PAGE. IT'S A LEAP IN THE RIGHT DIRECTION, AND WE'RE COMMITTED TO EVOLVING WITH THE BEST SOLUTIONS. HOPE YOU ENJOY YOUR NEXT BAG JUST A LITTLE MORE. THE TEXTURE IS SOMETHING ELSE.

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