NEW PACKAGING, SAME PRINCIPLES

WE'RE EXCITED TO UNVEIL OUR NEW PACKAGING – IT'S STILL THE SAME BRAND – NO BELLS AND WHISTLES – SIMPLE AND HONEST. YOU CAN THANK OUR FRIENDS AT TRIC STUDIO FOR THAT. WHAT'S NEW? A FORMAT THAT ADAPTS EFFORTLESSLY, PAVING THE WAY FOR EXCITING PRODUCT LAUNCHES. STAY TUNED; WE'VE GOT SOMETHING JUST AROUND THE CORNER. AUSTRALIAN COFFEE IS JUST GETTING STARTED.

SUSTAINABILITY COMES STANDARD

BUT HERE'S THE KICKER: SUSTAINABILITY. TEAMING UP WITH GROUNDED PACKAGING, OUR BAGS ARE NOW MADE FROM POST-CONSUMER RECYCLED (PCR) MATERIAL. QUICK TRANSLATION? WASTE-TURNED-PACKAGING, CARBON-NEUTRAL, AND PRIMED FOR A CIRCULAR FUTURE – ONE WE HOPE ISN'T TOO FAR AWAY HERE IN AUSTRALIA.

CHOOSING WELL, NOT JUST GREEN

CHOOSING THE RIGHT MATERIAL WASN'T EASY. IT'S A BALANCING ACT—PRODUCT SAFETY VS. SUSTAINABILITY. GROUNDED REMINDED US TO CONSIDER IT ALL: CIRCULARITY, RENEWABLE CONTENT, CARBON FOOTPRINT, AND END-OF-LIFE. NOT JUST COMPOSTABLE OR RECYCLABLE—A HOLISTIC APPROACH. WE THINK WE HAVE STRUCK THE RIGHT BALANCE HERE.

MORE THAN JUST A NEW LOOK

FOR THE NITTY-GRITTY, CHECK OUT GROUNDED'S SUSTAINABILITY PAGE. IT'S A LEAP IN THE RIGHT DIRECTION, AND WE'RE COMMITTED TO EVOLVING WITH THE BEST SOLUTIONS. HOPE YOU ENJOY YOUR NEXT BAG JUST A LITTLE MORE. THE TEXTURE IS SOMETHING ELSE..