A Good Year
OUR 2024 HARVEST IS COMPLETE—OUR FINEST YET. PRECISION CHERRY COLOUR SORTING AND REFINED WASHED PROCESSES HAVE ELEVATED OUR CORE OFFERING, WHILE THE DEBUT OF NEW FERMENTATION TECHNIQUES, INCLUDING HONEY, NATURAL,...
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WE'RE EXCITED TO UNVEIL OUR NEW PACKAGING – IT'S STILL THE SAME BRAND – NO BELLS AND WHISTLES – SIMPLE AND HONEST. YOU CAN THANK OUR FRIENDS AT TRIC STUDIO FOR THAT. WHAT'S NEW? A FORMAT THAT ADAPTS EFFORTLESSLY, PAVING THE WAY FOR EXCITING PRODUCT LAUNCHES. STAY TUNED; WE'VE GOT SOMETHING JUST AROUND THE CORNER. AUSTRALIAN COFFEE IS JUST GETTING STARTED.
BUT HERE'S THE KICKER: SUSTAINABILITY. TEAMING UP WITH GROUNDED PACKAGING, OUR BAGS ARE NOW MADE FROM POST-CONSUMER RECYCLED (PCR) MATERIAL. QUICK TRANSLATION? WASTE-TURNED-PACKAGING, CARBON-NEUTRAL, AND PRIMED FOR A CIRCULAR FUTURE – ONE WE HOPE ISN'T TOO FAR AWAY HERE IN AUSTRALIA.
CHOOSING THE RIGHT MATERIAL WASN'T EASY. IT'S A BALANCING ACT—PRODUCT SAFETY VS. SUSTAINABILITY. GROUNDED REMINDED US TO CONSIDER IT ALL: CIRCULARITY, RENEWABLE CONTENT, CARBON FOOTPRINT, AND END-OF-LIFE. NOT JUST COMPOSTABLE OR RECYCLABLE—A HOLISTIC APPROACH. WE THINK WE HAVE STRUCK THE RIGHT BALANCE HERE.
FOR THE NITTY-GRITTY, CHECK OUT GROUNDED'S SUSTAINABILITY PAGE. IT'S A LEAP IN THE RIGHT DIRECTION, AND WE'RE COMMITTED TO EVOLVING WITH THE BEST SOLUTIONS. HOPE YOU ENJOY YOUR NEXT BAG JUST A LITTLE MORE. THE TEXTURE IS SOMETHING ELSE.
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