IN 2014, WE EMBARKED UPON THIS PROJECT. HERE IN MAREEBA, HIGH ON THE ATHERTON TABLELANDS, WE'RE BLESSED WITH THE IDEAL TERROIR TO GROW COFFEE. WE BELIEVE ITS TIME AUSTRALIANS EXPERIENCED SPECIALTY COFFEE GROWN IN THEIR OWN BACKYARD. AT JACK MURAT, WITH A COLLECTIVE FAMILY ZEAL, WE'RE MAKING THAT HAPPEN.

JACK'S STORY IS AN OFTEN-SHARED ONE OF A YOUNG MIGRANT SEEKING OPPORTUNITY IN A NEW LAND. AROUND A CENTURY AGO, HE CAME TO THE FIELDS OF TROPICAL NORTH QUEENSLAND AS A 16-YEAR-OLD CHOPPING WOOD. IN TIME, JACK WOULD BUY A PLOT OF LAND AND HELP DEVELOP THE REGION’S EARLY AGRICULTURAL INDUSTRY. A FAMILY BOND TO THE LAND HAD BEEN FORGED.

JACK WAS A MAN OF FEW WORDS BUT GREAT ENDEAVOUR, AND IT'S HIS FARM WHERE WE GROW COFFEE TODAY. WE THOUGHT IT ONLY APPROPRIATE THAT THE LABEL BEAR HIS NAME.