IF YOU ARE CURIOUS ABOUT WHERE COFFEE REALLY COMES FROM, THIS TOUR IS FOR YOU.
THE JACK MURAT COFFEE FARM TOUR IS A WALK THROUGH A WORKING AUSTRALIAN COFFEE FARM IN MAREEBA, FAR NORTH QUEENSLAND. IT IS NOT A DISPLAY AND IT IS NOT A PERFORMANCE. IT IS OUR FARM, AS IT OPERATES DAY TO DAY, SHARED OPENLY WITH VISITORS WHO WANT TO UNDERSTAND COFFEE PROPERLY.
WE GROW, PROCESS AND ROAST COFFEE ON SITE. THIS TOUR IS ABOUT CONNECTING THOSE STEPS IN A WAY THAT MAKES SENSE.
THINK OF IT AS A MINI COFFEE COURSE. YOU WILL LEARN THE TECHNICAL FOUNDATIONS OF COFFEE, BUT EXPLAINED CLEARLY AND WITHOUT JARGON. NO PRIOR KNOWLEDGE IS REQUIRED.
TOURS COMMENCE FROM 1 MARCH 2026.
THE TOUR BEGINS IN THE PADDOCKS WHERE THE COFFEE IS GROWN.
YOU WILL WALK THROUGH THE ROWS AND SEE HOW COFFEE GROWS IN AUSTRALIAN CONDITIONS. WE TALK ABOUT VARIETIES, SEASONS, CLIMATE, WATER AND SOIL, AND HOW THOSE FACTORS INFLUENCE QUALITY. THIS IS WHERE FLAVOUR REALLY BEGINS, LONG BEFORE ROASTING OR BREWING.
GROWING COFFEE IN AUSTRALIA IS DIFFERENT TO GROWING COFFEE ELSEWHERE. THIS PART OF THE TOUR HELPS EXPLAIN WHY.
INSIDE THE PROCESSING AREA
FROM THE FIELD, WE MOVE INTO OUR PROCESSING AREA.
THIS IS WHERE FRESHLY HARVESTED COFFEE CHERRIES ARE TURNED INTO GREEN COFFEE. YOU WILL SEE HOW CHERRIES ARE HANDLED AFTER PICKING, HOW FERMENTATION WORKS, AND THE DIFFERENCES BETWEEN WASHED, HONEY AND NATURAL PROCESSING.
WE EXPLAIN WHAT THESE TERMS ACTUALLY MEAN AND WHY SMALL DECISIONS AT THIS STAGE HAVE A BIG IMPACT ON TASTE.
THE ROASTING ROOM
NEXT, YOU WILL VISIT OUR ROASTING ROOM.
WE ROAST OUR OWN COFFEE ON SITE. THIS PART OF THE TOUR FOCUSES ON HOW ROASTING SUPPORTS FLAVOUR RATHER THAN OVERPOWERING IT. WE TALK ABOUT DEVELOPMENT, BALANCE, AND WHY RESTRAINT MATTERS WHEN ROASTING AUSTRALIAN GROWN COFFEE.
THIS IS WHERE THE WORK DONE IN THE FIELD AND PROCESSING PLANT COMES TOGETHER.
THE TOUR CONCLUDES WITH COFFEE.
YOU WILL TASTE COFFEE BREWED SIMPLY AND THOUGHTFULLY, USING BEANS GROWN, PROCESSED AND ROASTED ON THE FARM. THIS IS WHERE EVERYTHING YOU HAVE SEEN STARTS TO MAKE SENSE IN THE CUP.
THERE IS TIME FOR QUESTIONS AND CONVERSATION. WE KEEP IT INFORMAL AND PRACTICAL.
AFTER THE TOUR, VISITORS ARE WELCOME TO SPEND TIME AT THE FARM AND PURCHASE COFFEE AND A SMALL RANGE OF JACK MURAT MERCHANDISE DIRECTLY FROM US.
IT IS SIMILAR TO A CELLAR DOOR EXPERIENCE, BUT FOR COFFEE. DIRECT, LOCAL, AND FROM THE SOURCE.
THIS IS A SMALL GROUP TOUR ON A WORKING FARM. PARTS OF THE TOUR ARE OUTDOORS AND YOU WILL BE ON YOUR FEET. CONDITIONS VARY WITH WEATHER AND SEASON.
THE EXPERIENCE IS HONEST, PRACTICAL AND GROUNDED IN REAL FARMING.
AUSTRALIAN COFFEE EXISTS, AND IT IS WORTH UNDERSTANDING.
THIS TOUR IS OUR WAY OF CHAMPIONING AUSTRALIAN SPECIALTY COFFEE AND HELPING PEOPLE CONNECT FLAVOUR BACK TO PLACE, PROCESS AND PEOPLE.
WHEN DO THE JACK MURAT COFFEE FARM TOURS START FOR THE 2026 SEASON?OUR FARM TOURS OFFICIALLY KICK OFF IN MARCH 2026, ONCE THE WET SEASON WRAPS UP IN FAR NORTH QUEENSLAND AND THE FARM IS AT ITS BEST FOR VISITORS.
WHERE IS THE JACK MURAT COFFEE FARM LOCATED?
YOU’LL FIND US AT 441 TYRCONNELL ROAD, FAR NORTH QUEENSLAND. THE FARM SITS BETWEEN MAREEBA AND ARRIGA, AND YOU MAY SEE EITHER NAME DEPENDING ON THE MAP YOU USE. DON’T WORRY—BOTH LOCATIONS REFER TO THE SAME AREA, AND YOU’RE HEADING TO THE RIGHT PLACE.
DO I NEED ANY COFFEE KNOWLEDGE TO ENJOY THE TOUR?
NOT AT ALL. OUR TOURS ARE DESIGNED FOR EVERYONE—WHETHER YOU’RE A COFFEE ENTHUSIAST OR JUST CURIOUS. WE EXPLAIN EVERYTHING IN A CLEAR, RELAXED, AND EASY-TO-FOLLOW WAY.
WHAT WILL WE LEARN ABOUT WHILE WALKING THROUGH THE COFFEE FIELDS?
OUT IN THE FIELDS, WE TALK ABOUT THE FARM’S ENVIRONMENT AND TERROIR, THE COFFEE PLANTS THEMSELVES, AND HOW WE FARM THEM. THIS INCLUDES CLIMATE, SOIL, SEASONALITY, AND HOW ALL OF THESE FACTORS INFLUENCE BOTH FARMING DECISIONS AND FLAVOUR.
WILL WE SEE COFFEE PROCESSING AND FERMENTATION HAPPENING?
THAT DEPENDS ON THE TIME OF YEAR. DURING CERTAIN SEASONS, YOU’LL SEE PROCESSING AND FERMENTATION IN ACTION. IF NOT, WE’LL STILL WALK YOU THROUGH HOW THESE STAGES WORK AND HOW THEY AFFECT FLAVOUR—WHICH YOU’LL GET TO EXPERIENCE DURING THE TASTING AT THE END.
IS COFFEE ROASTING INCLUDED IN THE TOUR?
YES, IT IS. THE FARM IS ALSO A WORKING ROASTERY, AND ROASTING IS PART OF THE EXPERIENCE. WE EXPLAIN HOW ROASTING CHOICES ARE MADE AND HOW THEY CONNECT BACK TO THE COFFEE GROWN ON THE FARM.
WILL WE GET TO TASTE THE COFFEE DURING THE TOUR?
ABSOLUTELY. TOWARD THE END OF THE TOUR, YOU’LL HAVE THE CHANCE TO TASTE COFFEE GROWN RIGHT HERE ON THE FARM, SERVED AS EITHER ESPRESSO OR FILTER, DEPENDING ON AVAILABILITY.
CAN WE BUY COFFEE OR MERCHANDISE AFTER THE TOUR?
YES. FRESHLY ROASTED COFFEE AND SELECTED MERCHANDISE ARE AVAILABLE FOR PURCHASE DIRECTLY FROM THE FARM, AND WE ACCEPT CARD PAYMENTS.
WHAT SHOULD WE EXPECT PHYSICALLY ON A WORKING FARM?
THE TOUR INCLUDES A GENTLE WALK AROUND THE PLANTATION AND FACILITIES. THERE’S NO FARM WORK INVOLVED, AND WHILE IT IS A WORKING FARM, THE EXPERIENCE IS COMFORTABLE AND NOT PHYSICALLY DEMANDING.
WHY DOES THE FARM OFFER TOURS TO THE PUBLIC?
IN AUSTRALIA, WE KNOW A LOT ABOUT COFFEE FROM OVERSEAS, BUT NOT AS MUCH ABOUT OUR OWN. THESE TOURS ARE DESIGNED TO EDUCATE VISITORS ABOUT LOCALLY GROWN COFFEE AND TO HIGHLIGHT THE UNIQUE QUALITIES THAT MAKE AUSTRALIAN COFFEE SPECIAL.
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